Canada's Anti-Spam Legislation (CASL) Conference
Are You Prepared? Complying with Canada’s New Anti-Spam Legislation
June 16th, 2011
Fairmont Royal York Hotel
Toronto, ON, Canada
Notional Agenda
Updated May 15, 2011
* = invited
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Thursday, June 16, 2011
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7:00 – 8:15
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Registration and Continental Breakfast
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8:15 – 8:30
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Opening Remarks
Shaun Brown, nNovation LLP, Conference Moderator
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8:30 – 9:00
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Opening Keynote Address
Dr. Michael Geist, Canada Research Chair of Internet and E-commerce Law,
University of Ottawa
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9:00 – 10:15
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Panel Session A: Public Enforcement under CASL
Who are the regulators under CASL and how will these separate entities oversee and enforce the law?
Moderator: Andre Leduc, Senior Policy Advisor, Electronic Commerce Branch, Industry Canada
Speakers:
- Chris Martin, Assistant Deputy Commissioner of Competition, Competition Bureau
- Lynne M. Perrault, Director of Electronic Commerce Enforcement, CRTC
- Robin Gould-Soil, Director, PIPEDA, Office of the Privacy Commissioner of Canada
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10:15 – 10:40
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Morning Break
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10:40 – 12:00
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Panel Session B: Private Enforcement under CASL
Expert litigators will discuss how the private right of action under CASL could result in potentially significant penalties for non-compliance and suggest strategies to avoid being sued.
Moderator: Barbara McIsaac, Senior Litigator, Borden Ladner Gervais, LLP
Speakers:
- Barry Glaspell, Partner, Borden Ladner Gervais LLP
- Andrew B. Serwin, Partner, Foley & Lardner LLP (*invited)
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12:00 – 1:30
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Luncheon & Keynote Address
Andrea Rosen, Chief Telecommunications Enforcement Officer, CRTC
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1:30 – 2:45
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Panel Session C: The Dos and Don’ts of List-Building
Marketers are under constant pressure to gain subscribers. CASL establishes a permission-based regime, making it essential for marketers to know how to build lists of subscribers that are based on express consent. Leading experts will provide insight on the concept of consent, gaining permission and how to build an effective and compliant list.
Moderator: Dennis Dayman, Chief Privacy Officer, Eloqua
Speakers:
- Neil Schwartzman, Founder & Chief Practices Specialist, CASL Consulting
- Jason Warnock, Director of Deliverability, Yesmail
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2:45 – 3:00
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Afternoon Break
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3:00 – 4:15
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Breakout Sessions:
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What’s Next: How to Audit Your Existing Practices: CASL establishes a number of new requirements that potentially apply to many facets of electronic marketing, so figuring out where to begin can be an overwhelming task. This session will explain the issues that organizations really need to focus on in the short, medium and long term, as well as provide practical guidance on developing a plan for compliance.
Speakers:
- Kris Klein, Partner, nNovation LLP
- Al Iverson, Director of Privacy and Deliverability, ExactTarget
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Mobile Marketing Under CASL: CASL applies to all forms of electronic messaging, including mobile. While industry guidelines for mobile marketing already exist, there are important new requirements under CASL of which mobile marketers need to be aware. This session will discuss how the requirements under CASL compare to existing industry guidelines, as well as will offer practical advice on how to comply.
Speakers:
- Matthew Vernhout, Director, Delivery & ISP Relations, Transcontinental Interactive
- Keith McIntosh, Director, Regulatory Affairs, Canadian Wireless Telecommunications Association
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4:15 – 4:45
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Closing Keynote Address
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4:45 – 5:45
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Reception
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